Paravos

Challenge: Another Redesign Health venture, Paravos aimed to be the first weight management program that focused on weight health rather than weight loss. Voice and messaging had to clearly communicate this new positioning while explaining the evidence-backed benefits of the program to ensure Paravos stood out in a saturated market.

Solution: For the Paravos V1 launch, I conducted stakeholder interviews and reviewed user research to develop a voice, tone, and messaging that led with science and physical health. I developed website and brochure copy that clearly showed how the program worked and what to expect in a positive, inclusive, and trustworthy way.

I also reviewed over 50 articles from two clinical studies, distilling the information into 24 supplementary articles distributed to clients each week of the program. The engaging articles shared evidence-based tips for achieving weight health in daily life.

Website

Supplementary Article