I’m a content strategist, UX writer, and digital marketer with over 10 years experience. I combine creative copy writing with a design-centric, strategic approach to create happy user experiences and achieve business goals.

I currently freelance for agencies and start-ups, developing brand messaging and content for apps, websites, social, and more. Previously, I worked at Hearst, overseeing the digital marketing and content strategy for notable brands including Cosmopolitan and Women’s Health. I also oversaw sales and social marketing partnerships for Twitter, TikTok, and Snapchat. 

I recently co-founded Bathen, an ethical after-bath brand featuring colorful robes. I developed the positioning, voice, and strategy, and manage content creation, art direction, production, and PR, securing placements in The Strategist, Vogue Paris, and Glamour among others.

I have a business degree from McGill University and recently completed my Certificate in UX Writing from the UX Writers Collective.

You can contact me at hannah.zisman@gmail.com.