Nickelodeon x Seventeen

Objective: Nickelodeon wanted to drive awareness of their rising star, Lizzy Greene, by positioning her as a fashion influencer among the Gen Z set.

Strategy: Leveraging Seventeen.com's massive influence among the Gen Z audience, I strategized an original experience featuring a custom-shot "Lizzy Goes to Fashion Week" video with Lizzy acting as Seventeen’s NYFW fashion editor for the day. This social-first program was scaled across YouTube, Instagram (including Instagram Stories), Snapchat Discover and Seventeen.com, reaching our audience of fashion enthusiasts across every platform.

Highlights:  The Snapchat Discover takeover outperformed the channels ad view benchmark by more than 2x. The clients were so pleased with the campaign results, they submitted the program for multiple creative awards. 

Youtube Video:

Article